Advert

Brief Self led project developed from a photoshoot responding to the photographer Mitch Lally. Makeup advert for Loreal eyeshadow.
Audience People who want to buy eyeshadow, specifically aimed at young females.
Approach I decided to do a photoshoot for this project where I had my model wear eyeshadow, I then linked the colours to the products being sold on the Loreal website, as well as promoting the products themselves on the advert.
Tools Lightroom, Photoshop.
Outcome/learning This taught me about where some key positions are on an adverts and how portraiture can be used for advertisement of products, which is popular in the makeup industry.